What if I was to ask you, “What is the #1 requirement your website needs to deliver in order for it to be a success online?”
Would you say something along the lines of, “Our prospects need to find us over our competitors, we need our customers to call us or book our services, it needs to position us as a key market player within our marketplace, or it needs to get the right message across to our audience for them to do business with us?”
Now if some of these answers above are similar to yours, unfortunately, just a web designer will not be able to help you achieve these challenges. It’s like asking an Accountant to assist you with your Sales Training. It’s two entirely different kettles of fish, and although it’s related, you will not get the results you are after!
What you require is a Digital Marketing team that can put all these key online marketing principles into action for your business online.
Firstly, your web designer Townsville needs to understand your business thoroughly. They need to be able to position your business correctly to your target audience online so that when people land on your website, the visitors convert into sales.
Secondly, your Townsville web designing company needs to build your website with the latest on-site SEO strategies that enable your website with the best chances possible of being found where your new customers are now looking.
And lastly, your website designer needs to craft your message correctly that entices your users to take action while they are on your website and before they move to your competitor’s site.
Another important factor that most web designers don’t get is copywriting and getting your information to build emotion as well as logic. Your website content needs to connect to your audience. It needs to engage the user, highlight their pains/ problems and solve it by position your business and services for them.