Pay Per Click​




WHAT TO KNOW ABOUT GOOGLE AD WORDS BEFORE YOU INVEST

If you want to monetize your website, creating a great website and writing great content is not enough. You need to apply proper techniques to increase traffic which transforms into avenues of revenue generation. Two of the major sources of doing so are SEO and Google Ad Words.

Before getting into the details of how each one these can benefit you and which one you should choose, it is always better to know the basic concept of either of them.

SEO stands for Search Engine Optimisation, and involves quite a few techniques to increase your page ranking in search engines, as well as the popularity of your website. Higher rank generally results in generating greater traffic, so the chances of earning revenue from them increases manifold. Google Ad Words or Google Advertising, on the other hand focuses more on advertising your business, or website, targeted specifically to web users by using techniques like PPC Ads and CPA advertising.

Let us see how each one of these affect your business.



WHY GOOGLE ADWORDS vs SEO FOR YOUR BUSINESS?

Both SEO and Google Ad Words generally depends a lot on quality content to drive traffic to your website. SEO depends more on the natural or ‘organic’ traffic, so the number of people visiting your website depends on how high your website is ranked in the search engine according to relevant keywords. Ad words, whereas, drives more targeted traffic according to the relevance of your service or product you offer as promoted by Google in exchange of a token money. In other words, SEO is an investment, while Google Ad words needs you to invest money to generate traffic. Though you must be wondering about making this investment, Google Ad Words are actually more helpful in generating better revenues. You will be more convinced once you become aware of the fundamental difference, which is described in the next paragraph.

You can use SEO techniques to improve your ranking in any search engine, but Google Ad words can be used only in the Google platform. Ad Words are easily applicable to numerous Google sites, as well as websites using Ad sense. But applying SEO techniques to improve your website ranking is a much harder task.





TOWNSVILLE DIGITAL MARKETING PPC SERVICES


PPC Audits

Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.


Bing Advertising

Our in-house Bing ads agency team has the training and expertise you need to make the most of Bing’s popular PPC platform.



Social Advertising

Townsville Digital Marketing can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.


Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product.



Google AdWords

Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.


Remarketing & Retargeting

Improve ROI and increase conversions by marketing to people who have all ready visited your website.







Brief process of our pay per click campaign:

Our pay-per-click (PPC) management service includes the following components:

  • PPC search campaign strategy
  • Keyword research and selection
  • Ad creative development
  • Campaign set-up
  • Bid management and ROI tracking
  • Landing page optimization and development
  • Campaign management and analysis


RESULTS OF RUNNING SUCCESSFUL GOGGLE ADWORDS CAMPAIGN

 

The results for Google Adwords are immediate as well and can be tracked on a real-time basis. On the contrary, SEO techniques are time-taking as a lot of factors are taken into account, and does not depend solely on the website visitors. Creating campaigns and controlling them are also easier in Adwords, and you can use a variety of keywords to target traffic to your website, but SEO is more of a longterm technique.

With SEO you cannot suddenly start or stop campaigns. The number of keywords that can be used is limited here, as focused keywords are known to improve the results better than multiple keywords. Moreover, Ad words allow you to advertise on any website or web page controlled by Google, but SEO can be used only in search engines to improve the results, and not on any specific website.

A proper implementation of Google Adwords can actually boost the value of your website by quite a few notch. It is particularly helpful to those, who have their website ranked lower than their competitors. Creating a proper ad eliminates the chances of higher sales just because someone has a better ranking than the others, rather it helps in creating a level playground for all the websites which uses the same keywords. It also helps those who have proper researched keywords along with relevant products by optimising the quality score and placing them ahead of other websites. But you should also be wary of some downgrading factors like getting rid of the negative keywords, keyword stuffing and eliminating unqualified leads, You should also have a proper landing page with qualifying ad copies.

As most of the traffic generation depends on the keywords, the competition to grab the most rewarding keywords is also fierce. There are a few websites that offers effective service and helps you to choose the relevant and high traffic generator keywords with lesser competition. They are well adept in creating good advertising campaigns involving CPA and PPC Ads as well as managing them to increase targeted traffic and maximise your profits. You must always remember that targeting the “right leads” is more important than just more clicks. Outsourcing Google Adwords Management to someone who knows their stuff will result in creating more sales 7 more revenue within your business. Don’t just hope your Google Advertising will work for your business, know it will with Townsville Digital Marketing Google Adwords management services.

Another great platform for advertising your business is Facebook Advertising. Which in most cases can deliver a lower cost per click.




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